JOHN HOFMEISTER COPYWRITER
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A video developed for an Ethicon Endo-Surgery sales team meeting. When you're in sales,  especially medical device sales,  it's sometimes easy to lose sight of the good that can come from  connecting a patient to a product. The goal is to inspire action. Connecting salespeople to something beyond a sales incentive is what brand videos should do. This one brought the sales team to its feet.

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Copyright © 2020 John Hofmeister • Freelance Copywriter • Creative Director • Columbus, Ohio. All materials on this website are presented exclusively for viewing by John Hofmeister clients and prospects. ​Any use of this website will constitute your agreement not to copy, modify, reformat, rebroadcast, ​or otherwise reproduce the work displayed here. Thank you.

  • Home
  • CONSUMER
    • Articulation
  • Pharma
  • BRANDING
  • Contact
  • Musings