In a galaxy far, far away, there were battles for how we accessed the Internet. Back in the day, the two big players were CompuServe and America Online, both of which offered dial-up, the primary access portal at the time. AOL dominated the market, but its servers couldn’t handle the demand, leaving users listening to busy signals. CompuServe bought a Super Bowl Spot to fight back. I wrote and directed this simple bit of provocation. It ended up making a stir, getting free replay on national news programs and tons of free PR. The ads that follow tell the story of reliable access. In the end, technology forced them to rethink their business strategies as the market suddenly found itself awash in service providers and new means of accessing and consuming content.