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KSR — or to be more formal, Kemp, Schaeffer & Rowe — is a full service law firm based in Columbus, Ohio. On this project I served as principal copywriter, working with the strategic and creative teams at Cement Marketing. When working on this, I recalled the old saying, everyone hates lawyers — until they need one. If you ever do, talk to the folks at KSR. See the site here. I wrote the copy to make the firm approachable, personal, and welcoming.
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