Adjective Du Jour
Returning from a trip to the grocery, I saw sign for a new preschool. The name of the school itself is beside the point, since they all have names like Bright Beginnings or Smart Start or whatever bit of alliteration struck the founder’s fancy. Or they settled on something that sounds erudite, you know English, like Essington or Leicester or Swadlincote, followed by the word Preschool, offering a vague promise of delivering a learning environment the Bronte sisters would die for.
What delivered the LOL moment for me was the descriptive line under the school’s name: Organic Preschool. I imagine we may soon see Gluten Free Kindergarten, Low Sodium SAT Preparation, Non-GMO Hot Yoga, or whatever bit of foolishness invades our linguistic deep structures.
Why a preschool would even need a descriptor seems a bit baffling to me, but then I might actually want to know what the feck organic schooling might be. I can infer I suppose. I’m sure there’s a soporific rationale behind all of it, leading to the yawning that comes right before the fee structure that wakes you the hell up.
I recall a book cover I saw at an off-beat store some years back. It had a big stylized burst: 100% Cholesterol FREE Guaranteed! This bit of irony made me smile. Clearly, the author knew that not everything merits ballyhoo.
©2017 John Hofmeister
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When I'm not writing for clients, I write about things that interest me. Quite of bit of satire, a genre that has become increasingly difficult to work in since reality has become such a farce.