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ENOUGH WITH THE BIG WORDS ALREADY

4/16/2021

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​Most of the words we use every day are little ones. A syllable or two, sometimes three. But for some reason, many folks confuse big words with erudition, aka, smarts. But that’s just not the case. Winston Churchill, who knew a bit about the power of words, once said, “short words are best, and old words when short are best of all.” By old words he meant the simple ones of old English origin. Mom and Dad. Love and hate. Good and bad.  Bread and milk. Fight and flee. Come and go. Rise and shine. You get the idea.
 
There’s simply nothing better than tough old English words, the ones free of French, Latin, or Spanish influences. I’m not against foreign tongues influencing ours. As our tongue grew, it was happy to grab words from other tribes. So we think nothing of saying avant-garde, carte blanche, cliché, déjà vu, diva, emoji, fiasco, macho, motto, pasta, patio, pizza, solo, typhoon, and tsunami, to name but a few. It’s a long list. Generally, we don’t care where words come from. We care about getting our points across. Or we should. And when we do grab words from other tongues, they’re often small ones.
 
Big words have their place of course. And when no other word but a big one will do, go for it. But for any other reason is foolish. It’s easy to fall into the trap of big words. It’s an easy way to show off. And it’s often used to bully or shame readers for being no nothings. But know somethings — Churchill and Hemingway, for example — know better. Stop obfuscating. Start simple. Limit the big words. Small words kick ass.
 
©2021 John Hofmeister. 
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    John Hofmeister

    When I'm not writing for clients, I write about things that interest me. Quite of bit of satire, a genre that has become increasingly difficult to work in since reality has become such a farce.

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Copyright © 2020 John Hofmeister • Freelance Copywriter • Creative Director • Columbus, Ohio. All materials on this website are presented exclusively for viewing by John Hofmeister clients and prospects. ​Any use of this website will constitute your agreement not to copy, modify, reformat, rebroadcast, ​or otherwise reproduce the work displayed here. Thank you.

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